Welcome to the conversation era
Facebook Messenger has more active daily users than the Facebook app itself. Alexa and other voice-controlled assistants are taking up residence in the homes of millions of families. “Alexa, what’s the weather like outside?”, “Alexa, order milk for tomorrow”, “Alexa, tell us a joke”.
65% of Europeans and Americans no longer download mobile apps. Most of us use only five apps on a regular basis. Social media sites are saturated, as is our telephones’ memory. As screen time is becoming more duty than pleasure, and media and services’ business models are based more and more on their ability to capture and hold users’ attention, an alternative has already emerged: the conversation.
The exponential progress of artificial intelligence, users’ fatigue with the glut of apps and, more generally, the use of smartphones more as efficient tools and less as fun gadgets, have given rise to conversational interfaces, or rather non-interfaces. No more accounts to create or learning curves to climb: complexity has been handed over to the technology itself, machines interact with one another and try to understand users’ intention in order to serve them better.
These little robots, nestled into our favourite messaging app, are improving day by day and their use becoming more streamlined. At once a consumer service already embraced by millennials, and a business service adopted in the workplace, chatbots are garnering attention thanks to their discrete interface, their invisible design, their desire to deliver the right service, to the right person, at the right time, and then be forgotten.
Good news for your valuable attention, welcome to the conversation era.
Marjolaine Grondin, CEO, Jam
► Read The Post n°6